Siemens – Bild der Zukunft
Saturday, April 15th, 2006“Several interesting presentations of the first European Futurists Conference, held last year in Lucerne, Switzerland, are currently available for download. (…)
Heinrich Stuckenschneider, Vice President Corporate Technology and Head of Strategic Marketing of Siemens AG, described how Siemens uses scenario techniques for the identification of attractive solutions and of requirements to their realisation, thus establishing a foundation for the management of innovation.”
Das hier gezeigte Bild stammt aus den Slides von Heinrich Stuckenschneider, Vice President Corporate Technology and Head of Strategic Marketing of Siemens AG. Mit den “Pictures of the Future” sollen drei Ziele erreicht werden:
“- Impact on mainstream business
- Identification and prioritization of key technologies
- Communication of topics of general interest”
Mit dieser Illustration u.a. entwickelt Siemens also ihre Strategien. Ich wünsche Siemens dabei viel Glück und bin gespannt auf diese Zukunft!
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